Saturday, August 6, 2011

TOLDJA! Unnecessary Registration Costs Businesses Money

BoingBoing, in 2011:

The fastest way to alienate... customers and scare away [their] money is to make [them] establish a relationship with you before [they] can make a purchase.

we did an analysis of the retailer's database, only to discover 45% of all customers had multiple registrations in the system, some as many as 10. We also analyzed how many people requested passwords, to find out it reached about 160,000 per day. 75% of these people never tried to complete the purchase once requested.

Me, in 2008:

Control is a business disadvantage.