If you make a fortune by creating a spectacular innovation, which goes on to become the de facto worldwide standard, should you focus on creating new spectacular innovations? Or should you attempt to force yourself into every market as the new worldwide standard in everything?
For Google, nearly all of whose profits depend on advertising revenue, dominance expressed as clickstream traffic is the currency. To maintain that dominance the “Don’t Be Evil” company has been willing to go into business in China despite all evidence of rampant human rights violations, get into bed with the worst phone carrier to rape net neutrality, let its “walled backlot” search become a cesspool of SEO swindlers, collect unauthorized data via illegal WiFi mapping all over the globe, risk exposing private email account data in hopes of capturing social graph info by default, favor its own properties in search results in surreptitious ways and so on.
